Veronika Scott was a fashion student at the College for Creative Studies in Detroit when her teacher, Stephen Schock, challenged her class to create a product that filled a need, rather than satisfying or creating a fad. Veronika’s design was a coat for homeless people that could transform into a sleeping bag, since in her city, she says, “you are constantly faced with the homeless epidemic.”
Not only did her design win a International Design Excellence Award from the Industrial Designers Society of America, it’s become the core of Veronika’s nonprofit organization, The Empowerment Plan, which hires people from homeless shelters and transition homes to help her make the coats. Now, three years later, the 24-year-old social entrepreneur expects that her team of 15 seamstresses will produce over 6,000 coats in 2014 — all of which will be distributed free of charge to people living on the streets.
Veronika originally designed the coats seeking input from people at a homeless shelter. After receiving feedback from people who used the prototype over a Detroit winter, she refined the design to create her final version which, in addition to being a waterproof and windproof coat and sleeping bag, also transforms into an over-the-shoulder bag with storage in the arm sockets.
When she started out, Veronika states,
“Everybody told me that my business was going to fail — not because of who I was giving my product to but because of who I was hiring. They said that these homeless women will never make more than a peanut butter and jelly sandwich — you cannot rely on them for anything. And I know my ladies enjoy proving everybody wrong.”
And, their impact is growing — according to CNN, which recently honored Veronika as one of their 10 Visionary Women of 2014, “The Empowerment Plan expects to launch a ‘buy one, give one’ program that will make it sustainable beyond the donations and sponsorships that keep it running now. Hunters and backpackers who’ve asked to buy the coat will be able to do so, and the Empowerment Plan will still create coats for homeless people who need them.”
Veronika is also excited to show other clothing producers that local manufacturing is possible: “I think we’re going to show a lot of people: you think it’s outdated to do manufacturing in your neighborhood, but I think it’s something that we have to do in the future, where it’s sustainable, where you invest in people, where they’re not interchangeable parts.”
You can read more about Veronika’s organization on CNN, or watch a short video about her work here.
To learn more about The Empowerment Plan or how you can support their work, visit http://www.empowermentplan.org/
For a wonderful book about women’s great inventions throughout history, check out “Girls Think of Everything” for readers 8 to 13.
For those in the US who would like to support efforts to end homelessness and help the over 600,000 people who experience homelessness on any given night, visit the National Alliance to End Homelessness athttp://www.naeh.org/ or to find a local homeless shelter to support in your area, visit http://www.homelessshelterdirectory.org/
Important in so many ways.
This is amazing and wonderful.
tumblr you can keep your glorified nostalgia about the wild thornberries and tony hawk’s pro skater and getting to hold the flea-ridden stuffed lion during the d.a.r.e program and what have you because THIS right here. now THIS was the essence of the 90s
YOU’LL CALL NOW
oh man it took me literally 2 seconds of this video to remember exactly how the rest of it went
I hated this commercial. Turns out I still hate it.
OH MY GOD THIS DAMN COMMERCIAL
I CAN’T FUCKING STOP LAUGHING its as awful as i remembered it
i cant quite explain this commercial and how it came back to me like
i couldnt remember the exact words by heart but. everything they said chimed in my head like a song i’d heard a long time ago. it was almost rhythmic, buried deep in my memory. it was probably the most bizarre way ive ever remembered something.
OOOH THE THROWBACK THO
THIS RIGHT HERE
YOU WANT TO LIVE IN THE 90s?
THIS IS WHAT YOU GET
y’all remember that game in elementary school where each person would say one word and the next person would say a word etc so it’d create a cohesive story? let’s do that:
well playtime is over you’re all grounded
As I was sitting in the back of the police car, I remembered the countless times my father came home frustrated or humiliated by the cops when he had done nothing wrong. I felt his shame, his anger, and my own feelings of frustration for existing in a world where I have allowed myself to believe that “authority figures” could control my BEING… my ability to BE!
Danièle’s husband, Brian Lucas, who is white, says he believes they were targeted because they are an interracial couple.